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Deeper analysis of platform changes, partnerships, and operational topics shaping advertising infrastructure.

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What’s new?

Latest news and updates from Aurora Group.

Jan 5, 2026
We're excited to announce strategic partnership with Newsbreak
Aurora has entered a strategic partnership with NewsBreak to expand access to additional advertising inventory and support multi-market campaign distribution.
Dec 20, 2025
TikTok is now available as a supported traffic source
Advertisers can now launch, manage, and fund TikTok campaigns directly within Aurora, alongside existing platforms.
Jan 5, 2026
Expanded payment options across supported markets
Aurora now supports additional local payment methods, making it easier to fund.
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Most recent
Digital marketing
Exploring the four types of programmatic advertising: which one aligns with your strategy?
Navigating programmatic advertising can feel complex, especially when deciding which approach aligns best with your marketing objectives.
March 18, 2025 17:46
Marketing & advertising
Mastering search intent: understanding user queries to improve SEO and content strategy?
In today’s digital landscape, understanding what users truly want when they enter a search query is essential for creating effective content.
March 18, 2025 17:45
Digital marketing
Facebook’s 2025 algorithm: what changed and how to adapt
Facebook’s algorithm continues to evolve, shaping how content is ranked and displayed in users’ feeds.
March 18, 2025 17:45
Digital marketing
Unlocking the power of informational keywords for SEO success
Struggling to rank higher and attract the right audience? Many websites overlook the potential of informational keywords, missing out on valuable traffic.
March 18, 2025 11:52
Marketing & advertising
Why testing & iteration are essential for advertising success
In today’s competitive digital landscape, creating a single, flawless ad campaign and expecting it to deliver long-term success is unrealistic.
March 18, 2025 11:52
Digital marketing
Scaling Facebook & Google Ads: what works and what doesn’t
Scaling paid ads on Facebook and Google can be a game-changer for your business, but doing it right takes more than just increasing your budget.
March 18, 2025 11:52
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